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  • Shelley Stromholt

Why Journey Mapping?

A journey map outlines the interactions that your participants have with your programs. This helps your team (and your evaluator) to understand the experience from the participant’s point of view.


Journey mapping comes from the user design field and is often used to help organizations gain insight into participants' goals and motivations, look for gaps and opportunities, identify moments for embedded or external data collection, and create a cohesive story about participant engagement over time.

Photo by Alvaro Reyes on Unsplash

At Aspect, we use participant journey mapping to better understand when and how evaluation makes sense. It helps us to identify when certain data collection methods might work best and importantly, how we can embed evaluation moments into activities your participants are already doing with you so that we're not adding more work for your team or your participants.


For example, do participants receive a follow-up email from you after a two-day workshop, to say thanks or provide follow-up support? Maybe you provided time during the workshop for a two-minute reflective exit ticket, but someone had to leave early. The follow-up email is a great place to remind them to complete that survey-- and a journey map would show you where that opportunity is. Do you have quarterly meetings with school administrators or teacher leaders? Embedding three interview questions can be an easy way to collect consistent and informative data, without adding another contact point to your journey map.


Checkout our Participant Journey Mapping download here to determine how to embed evaluation into your already existing activities.